Importance of a domain name
To brand yourself you need a website.
For real branding you will need a domain name for your website.
A domain name is the name that your website will have. It’s like the name of an offline store. The store is the website and the domain name is the store’s name. You can get any name for your website, if it is available. Being available is that nobody else in the world has it. A domain name is registrered all over the world. There is only one exact domain name available in the whole wide world.
If you are marketing affiliate programs, the affiliate program’s owners will provide you a website. But this website is a replicate of the affiliate program. This means that if the affiliate program has thousands of affiliate, your site will be a duplication or the exact same copy of those thousands of sites. And that won’t be good for you. If you don’t want to have your own website, you can get a domain name and redirect it to your affiliate site. Domain names are registered exactly as they are written. Any change, and it is a different name.
For example: cocacola.com, coca-cola.com, coca_cola.com, kocacola.com, coca2cola.com are all completely different domain names. All of these domain name are different domain names. That’s why many big corporations try to register as many variations of their name as possible. This is to avoid other people registering those variations and using those variations for their benefit taking advantage of the big corporations’ world wide reputation.
This makes it very important to check out copyrights if you are going to use a corporation’s name, you can be in violation of a trade mark and get into trouble with that corporation and the law.
Domain names are followed by a dot and an extension. Extensions are the abbreviations after the dot. The most extensively used is the dot com (.com). This is for commercial. This was the initially one used because it was designed for commercial use. But at present it is used for all kinds of websites. Almost all possible domain names with common words are unavailable, specially those in the English language.
Since most common domains names are not available with the dot com extension online businesses and organizations are using other extensions. Most those other extensions mostly used are: .org (organization), .net (network), .info (information), .edu (education). There are many others available, for example those related to countries: .us (United States), .ca (Canada), .ru (Rusia), .mx (Mexico), etc.
The dot com is so widely used that most people think that all domain names have the .com extension. When they see a domain name and write it in their browser their first attempt is with the .com extension even if the domain name had another extension, usually this happens because the person didn’t noticed that that business or agency domain name wasn’t a .com. It has happened to me, and it has probably happened to you. and that’s why you couldn’t reach the website that you wanted to really visit, and probably landed on another website.
You can have a domain name with a .com extension and another website with a .net or .org extension, and they can be completely different websites. That is, websites not related one to the other. This is why you should always seek a domain name with a .com extension, or variation of it. If you can’t find it then go with the other popular ones: org, net or info.
If your domain name isn’t a .com, when you include it suggest that people copy and paste it into their browsers, this way they won’t mistake it for a .com. And you can make prominent your domain name with emphasis on the extension, so that people will notice that it is not a .com.
If you want to have a website domain name you have to register it. There are many domain name registrars available. And thousands of resellers. I don’t recommend the use of a reseller if they are registering domain names in their names. I once had a domain name registered through a reseller that registered them in their name, that reseller went out of business, and I lost three years of work, because he had it registered for three additional years, and I couldn’t access my website or domain name.
The direct domain name registers available offer a diversity of services and prices. In my experience I consider GoDaddy to be one of the best. I have been registering domain names with them for years without any problems.
I invite you to take a look at their website and see all the benefits that they have for you and your future online success for years to come.
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This blog’s domain name is registered at GoDaddy.
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